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How Sobeys is feeding Olympic appetites | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
By Christopher Lombardo

Sobeys is setting the table for a big Olympics push. “Feed the Dream” is a large integrated effort ahead of the Games that includes activations across TV, online video, OOH, social and digital, as well as Canadian Olympic Committee branding on the grocer’s private label offerings, fleet trucks, shopping bags and in-store end cap displays.

http://strategyonline.ca/2021/05/06/how-sobeys-is-feeding-olympic-appetites/
 

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